As Type Designers we feel lucky when our fonts are chosen to be used and even proud when they are used well helping to bring to life or enhance a design concept. This year we had the opportunity to see our Lab Sans Pro in an exciting new medium of exposure; the Sci-Fi movie Ex Machina directed by Alex Garland recently released in theaters worldwide.
There is something really special about seeing a typeface you have designed on a movie trailer and on high visibility Marketing campaigns. We wanted to share with you some of these type in use examples made possible by different artists, designers, studios and communication agencies. You can also see them in more detail in Gallery.